【super twins】-BETBY Will Introduce a New AI

BETBY to change the game and propel sports betting to the next level with its latest feature, an AI-driven feed.

The sports betting industry has seen a lot of growth and progress in online betting advancements.

AI is one of the technologies contributing to, or dare we say, even transforming the overall online gambling industry in innovative ways. It is used throughout sports betting and iGaming, allowing for predictive analytics, real-time odds management, and, more importantly, delivering a personalised betting experienceto all.

While the impressive uses of this technology might be thought to have reached a cap, BETBY is proving otherwise with its AI-driven feed. The company will present this industry-first at the upcoming ICE Barcelona 2025 event.

A first for the industry

BETBYis a sportsbook solutions provider and a game changer with its new feed driven by artificial intelligence (AI). The provider states that this unparalleled feature uses the power of AI to bring operators new ways to boost player engagement. It allows for the creation of odds for unique and special markets that would normally be unavailable.

This includes a number of markets, such as movies and TV series. Avenues that were never known before can now be explored to the full. There’s a lot of potential, which opens new doors for sportsbooks. The impact of AI on sports betting is undeniable!

The system creates markets based on the publicly available information on what to expectregarding certain events. It filters out markets to find the tradeoff between markets that will appeal to a specific audience group, giving traders something to work with.

Danil Emelyanov, head of BETBY’s AI Labs, says that the AI-based feed represents a leap forward. It combines AI's efficiency with expert traders' oversight, allowing them to deliver a system that ensures reliability while opening new creative markets that no one else is offering. He continues, sharing that this is just the beginning of what could be a transformative journey for the sportsbook industry.

According to Emelyanov, the AI uses up to 1,000 virtual agents simulating player behaviour, each with varying levels of access to information. These agents analyse, judge, and select outcomes to place bets, enabling the AI to provide a dataset from which probabilities and odds are generated.

Entering the Brazilian market

The provider is also one of the first sportsbook suppliersto go live in the newly regulated Brazilian gambling market after getting its certification from Gaming Laboratories International (GLI).

With the necessary certification successfully obtained, BETBY can easily enter Brazil. The provider says it is able to deliver sportsbook solutions in what many believe is one of the world’s most anticipated and rapidly expanding regulated betting markets.

An invitation to all

The AI-based feed is a giant leap forward in terms of sportsbooks being able to offer creative and reliable markets. It can greatly enhance the betting experience and player engagement. The feed is believed to set a benchmark for the sports betting industry with lots of opportunities for growth and drawing in new bettors.

BETBY has issued an invitation to operators to explore the new AI-driven solution at booth 5J18 during the ICE Barcelona. Attendees can learn more about the future of AI in iGaming and engage with the team and their newly announced global ambassador, Magnus Carlsen, the chess legend.

CasinoWow will attend the ICE conference, taking notes and updating you on the industry’s latest developments and plans.

Stay tuned and follow our social media channels and the news section here for exclusive insights from the event. If you are attending, too, look out for us and come say hi!