【Willbet | Crypto Casino Games】-PlayOJO Is Now the Official Sponsor of Dancing on Ice

The 17th series of the popular live celebrity ice-skating show, Dancing on Ice, is officially sponsored by PlayOJO Bingo.

One of the most exciting aspects of online betting platforms is getting to form partnerships and, in doing so, increase their own growth and visibility.

There are many ways to promote platforms without traditional or paid advertisement methods. PlayOJO recently struck a deal to become the official sponsor of ITV1’s live celebrity ice-skating competition, Dancing on Ice.

All about Dancing on Ice

The 17th seriesof the competition has already kicked off and has been available to watch on UK TV screens since the 12th of January 2025.

During the show, we get to see Olympic rowing legend Sir Steve Redgrave, Chris Taylor from Love Island, TOWIE’s Dan Edgard and Ferne McCann, and former footballer Anton Ferdinand on the ice.

Other big names competing include Coronation Street’s Sam Aston, Hollyoaks’ Chelsee Healy, EastEnders star Charlie Brooks, Comedian Josh Hones, and Michaela Strachan as the presenter.

The operator powered by SkillOnNet has announced that it is the official headline sponsorof ITV1 and ITVX’s Dancing on Ice.

Show and producer

The sponsorship of Dancing on Ice includes a range of benefits for the show and its producers. They receive crucial financial backing, which assists in covering the production costs and ensures that viewers can expect to enjoy high-quality entertainment.

The additional funding also allows for greater investment in better production elements. These can include everything from the costumes to the sets and special effects, ultimately contributing to the overall viewer experience.

With the involvement of PlayOJO Bingo, we can also expect new promotional activities and competitions, which will result in a more interactive experience and create an even more engaged viewer base.

The partnership expands reach and gets the show out to a broader audience through cross-promotion on different platforms, including social media and streaming services. Besides, through positive association, the show’s image is enhanced, and viewers from PlayOJO Bingo are drawn into watching.

PlayOJO’s partnership benefits

PlayOJO Bingo also benefits quite a lot from the Dancing on Ice sponsorship. This partnership increases their brand visibility by securing 120 seconds of on-air presence. This is done through sponsorship idents airing before and after the ad breaks during the Sunday Evenings show. Plus, they feature the distinctive ‘Sounds like OJO Time’ sound clip.

PlayOJO Bingo has also gained exclusive rights to use the Dancing on Ice branding for advertisement and display on their various platforms. The operator's branding is expected to appear on ITVX, ITV’s streaming platform, and the STV Player App.

Along with marketing campaigns and increased collaboration to engage viewers and PlayOJO Bingo’s audience, the strategy benefits both parties equally and aligns with PlayOJO’s focus on expanding and strengthening its presence and reach within the UK Market.

As the CMO at PlayOJO, Peter Bennett, says: “Dancing on Ice and the SkillOnNet-powered PlayOJO are the perfect dance partners.”

Bennett has also mentioned that PlayOJO Bingo is all for creating vibrant and entertaining environmentswhere players can enjoy challenging themselves and having fun whether they win or lose, essentially the same as what celebrities on Dancing on Ice experience.

Together, both brands focus on building exciting and memorable experiences, whether it’s through playing casino gamesor gliding across the ice.